Sales Team Leader

Job Purpose Summary

CMS is looking for an experienced and successful Account Management professional to lead a team of UK-based Account Managers. As the Sales Team Leader, you will represent and promote the CMS portfolio of hardware solutions. In this role, you’ll be responsible for driving a strategically managed, profitable, and growing sales operation—built on strong customer relationships and a commitment to sales excellence. The CMS sales team focuses on helping customers achieve their strategic business goals through our comprehensive cable solutions.

Role Responsibilities

• Lead, support, and motivate team members to achieve individual and group performance targets.
• Work closely with the Head of Sales to implement sales strategies and initiatives across the team.
• Organise and allocate workloads, ensuring timely and efficient task completion.
• Provide feedback and insights from the frontline to inform sales strategy and decision-making.
• Act as the main point of contact between the team and management in the Head of Sales’ absence.
• Monitor performance, provide feedback, and conduct regular check-ins with team members.
• Ensure adherence to company policies, processes, and quality standards.
• Resolve day-to-day issues and escalate more complex problems as needed.
• Maintain a positive and collaborative team environment.
• Prepare and deliver reports on team performance and progress when needed
• Ensure the Sales Team utilise all sales tools relevant to individual accounts/ opportunities.
• Work closely with Marketing on defining campaign follow up and reporting
• Actively seek relevant information to stay ahead of the competition and remain up to date with the industry.
• Complete quarterly EE reviews with direct reports, helping to set objectives and KPIs each quarter.
• Support with career pathways and learning and development opportunities within the team. 

Additional Responsibilities

Skills & Personal Attributes

• Minimum of 3 years experience in IT Sales
• Strong IT industry knowledge with the passion and capacity to learn and retain knowledge about sales engagement processes and new products accurately.
• Proven success introducing emerging products to the channel.
• New Business prospecting experience, with proven results.
• Oustanding organisational skills and ability to manage own time effectively.
• Excellent communication skills- ability to communicate eloquently in both written and verbal formats, both face to face and remotely.

• Superior leadership skills with the ability to enable high performers to deliver and motivate under performers to improve
• Strong sales management skills and individual sales experience – ability to effectively lead and coach team members to effectively sell over the phone, e-mail, video and modern demonstration tools
• Sound business acumen, with experience to construct commercial proposals, negotiate and close deals
• Excellent presentation and demonstration skills

• Conscientious and committed combined with flexibility in attitude and approach.

Key Traits