Sales Manager- Networking

Date: 17 Nov 2025

Location: London, GB

Company: CMS Distribution Limited

Job Purpose Summary

We are seeking a high-impact Sales Leader to take ownership of our Networking Product Sales team, focused on the DrayTek portfolio. This is a hands-on leadership role responsible for leading and developing a team of 8 sales professionals split across Account Management and Business Development.
You will be responsible for both managing the team and personally driving strategic sales opportunities. This is not a desk-bound management role — we’re looking for someone with a hunter mentality who actively participates in customer engagement, leads from the front, and helps open doors and close deals.
The role covers sales into end users, resellers, and ISPs using a blended approach of phone, F2F, Teams, and digital marketing-led campaigns.

Role Responsibilities

Lead, coach, and develop a team of 8 salespeople (split between Account Managers and Business Development Reps).
Own and drive sales strategy for the DrayTek product portfolio across multiple customer segments: end users, resellers, and ISPs.
Personally engage in high-value accounts, key deals, and strategic customer relationships.
Collaborate with internal marketing and product teams to execute go-to-market campaigns and demand generation.
Drive team execution of outbound sales activity via phone, Lead, coach, and develop a team of 8 salespeople (split between Account Managers and Business Development Reps).
Own and drive sales strategy for the DrayTek product portfolio across multiple customer segments: end users, resellers, and ISPs.
Personally engage in high-value accounts, key deals, and strategic customer relationships.
Collaborate with internal marketing and product teams to execute go-to-market campaigns and demand generation.
Drive team execution of outbound sales activity via phone, Teams, in-person meetings, and digital follow-up.
Ensure consistent sales cadence: pipeline reviews, opportunity management, performance coaching.
Analyse and report on team performance, pipeline velocity, and market opportunities.
Be a visible and credible advocate for DrayTek in the market and internally.Teams, in-person meetings, and digital follow-up.
Ensure consistent sales cadence: pipeline reviews, opportunity management, performance coaching.
Analyse and report on team performance, pipeline velocity, and market opportunities.
Be a visible and credible advocate for DrayTek in the market and internally.

Additional Responsibilities

 

Key Performance Indicators (KPIs)
To measure success in this role, the following KPIs will be tracked:

Team Performance
Quarterly team revenue target attainment
New customer acquisition by business development reps
Retention and growth of key accounts by account managers
Forecast accuracy and pipeline health
Personal Contribution
Revenue directly influenced or closed by the Sales Leader
Strategic accounts engaged personally
Senior-level customer relationships maintained or developed
Activity & Execution
Number of outbound sales activities across team
Campaign-driven lead conversion rates
Cross-functional execution with marketing and product
People & Culture
Team engagement and development (feedback, training)
Performance improvement of underperforming reps
Internal collaboration with other business units

Skills & Personal Attributes

Key Traits

5-10 years of B2B sales leadership experience, ideally within Technology Distribution or Networking/IT vendors.
Strong understanding of the networking channel ecosystem – end users, resellers, MSPs, and ISPs.
Proven ability to manage and motivate a hybrid team (hunters and farmers).
A personal sales track record – must have demonstrable experience in closing deals and building relationships.
Confident engaging at all customer levels, from technical stakeholders to C-suite.
Proficient in using CRM systems (e.g., HubSpot, Salesforce) and sales performance tools.
Strong commercial and strategic mindset, with hands-on execution ability.
Comfortable in a fast-paced, high-accountability environment.

What We Offer
Leadership of an established and growing team within a leading tech distributor
Direct influence on business strategy and revenue performance
Opportunity to work with a premium vendor (DrayTek) and fast-evolving market
A collaborative, agile culture with commercial freedom and responsibility
Competitive salary, performance-based bonus, and development opportunities

CMS believes that a diverse and inclusive workforce enriches and is integral to the success of our company. We value diverse opinions and perspectives, and therefore welcome candidates from all backgrounds including but not limited to, ethnicity, gender, age, nationality, culture, religious beliefs, sexual orientation and neuro-diversity.