Digital Performance Manager

Job Purpose Summary

The Digital Performance Manager is responsible for owning and executing the digital growth and performance strategy for the CMS Store and associated digital platforms. This role focuses on driving measurable commercial outcomes across acquisition, conversion, retention, and vendor engagement through data led digital channels.
Reporting into senior leadership, the role translates strategic objectives into high impact digital activity, optimising performance across SEO, paid media, CRM, email, affiliates, marketplaces and onsite conversion. The Digital Performance Manager plays a key role in accelerating digital capability, improving return on investment, and establishing a performance driven digital operating model across CMS Distribution.

Role Responsibilities

Digital Performance & Growth
•    Own and execute the digital performance strategy to deliver against agreed commercial targets for revenue, profitability, customer growth and vendor participation.
•    Drive measurable improvements across customer acquisition, engagement, conversion, and retention through effective use of digital channels.
•    Continuously optimise existing digital activity using performance data, testing and insight led decision making.
Channel Strategy & Execution
•    Implement and optimise digital activity across SEO, paid search, paid social, display, affiliates, marketplaces, CRM and email.
•    Work closely with ecommerce, product, sales and channel marketing teams to ensure digital activity supports wider commercial priorities.
•    Support the development and execution of vendor funded digital initiatives to accelerate growth and deepen vendor engagement.
Data, Analytics & Reporting
•    Own digital performance reporting, creating clear, insight driven reports that demonstrate effectiveness, ROI and areas for optimisation.
•    Use analytics platforms (including Google Analytics and onsite behavioural tools) to monitor performance, identify trends, and inform strategic decisions.
•    Establish consistent performance measurement frameworks and KPIs across digital channels.
Capability, Process & Transformation
•    Develop and embed best practice digital performance processes, tooling and ways of working across the CMS Store.
•    Contribute to the evolution of marketing automation and CRM capability, working closely with internal teams to unlock new growth opportunities.
•    Act as a subject matter expert for digital performance, providing guidance, direction and thought leadership across the business.
Stakeholder & Vendor Management
•    Influence and collaborate with senior stakeholders to drive alignment, prioritisation and delivery of digital initiatives.
•    Build strong working relationships with internal teams, vendors and external partners to deliver high impact digital activity.
•    Ensure digital investment is tracked, optimised and aligned to commercial return.

Additional Responsibilities

Performance Outcomes
The role is accountable for delivering improvements across the following areas:
•    Accelerated performance of existing digital channels
•    Increased customer engagement and conversion on CMS digital platforms
•    Growth in active vendors trading through the CMS Store
•    Increased inbound vendor and customer enquiries via digital channels
•    Expansion of vendor funded digital activity and performance based initiatives
•    Improved visibility, credibility and effectiveness of CMS digital performance capability

Skills & Personal Attributes

Core Skills & Experience
•    Strong, hands on experience across digital performance disciplines including SEO, paid media, CRM, email, display, affiliates and marketplaces.
•    Proven experience driving commercial outcomes through data led digital optimisation.
•    Strong analytical capability with experience using Google Analytics and related onsite analytics tools.
•    Experience working with CRM platforms; HubSpot experience is highly desirable.
•    Demonstrated ability to manage digital spend, track ROI and optimise performance.
•    Leadership & Influence
•    Proven ability to influence senior stakeholders and drive change in complex environments.
•    Commercially minded, with a strong focus on accountability, growth and return on investment.
•    Confident operating autonomously while collaborating effectively across teams.
•    Experience managing vendor relationships and delivering outcomes in demanding, fast paced environments.
•    Personal Attributes
•    Proactive, resourceful self starter with energy and ownership mindset.
•    Comfortable managing multiple priorities and projects simultaneously.
•    Strong attention to detail combined with a results orientated approach.
•    Team player with the ability to build strong internal and external relationships.
•    Adaptable and resilient in a fast moving digital and commercial environment

Key Traits